The flavor profile features a mix of umami, salty and smoky with a hint of sweetness. Hooray bacon-flavoured strips are minimally processed and are free of soy, gluten, nitrates and hormones. This allows replicating the unique taste and texture of bacon, as well as adding to the nostalgia and experience of cooking it. Setting Hooray Foods bacon-flavoured strips apart from other meat-free bacon alternatives is an original way to encapsulate fat. “We are so proud to be the first retailer to bring this product to Canadian tables and look forward to seeing the unique and delicious ways our customers add it to their breakfast meals, side dishes and festive appetizers!” “At Sobeys Inc., we are passionate about providing our customers with a fulsome shopping experience by continuing to introduce new and innovative products like Hooray Foods bacon-flavoured strips,” said Rob Mikulec, Director of Merchandising, Plant Based, Seafood, Deli & HMR. According to a recent Ernst and Young report, commissioned by Protein Industries Canada, the global market for meat alternatives is expected to rise to CDN$107-$180 billion by 2035. Hooray Foods enters the Canadian market as the meat alternatives industry is booming. is a perfect partner in this as they’ve been at the forefront of providing customers with innovative plant-based options.” “As a Canadian, I’m beyond excited to ‘bring home the bacon’ and offer Canadian shoppers a unique and delicious meat alternative. People who love bacon, love Hooray,” said Canadian-born Hooray Foods founder Sri Artham who started the brand with a mission to improve the health of our planet and its people. “We’ve experienced rapid growth in the U.S. Sobeys Inc., has become the first Canadian retailer to carry the product, which will begin rolling out to 180 of their Sobeys, Safeway and Thrifty Foods locations across Ontario and British Columbia. 08, 2021 (GLOBE NEWSWIRE) - Hooray Foods innovative bacon-flavoured strips that look, cook and taste just like real bacon, are now available in Canada.
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